Location is inextricably linked with the philosophy of the brand and the fashion idea of the season. Chanel show in 2000 took place in the pool, transparent podium was installed just a few inches above the water surface, creating the illusion that the models are literally on the water. This technique is organizing the show gave the audience the opportunity to fully concentrate on the collection is focused on the details of the interior. In the case of a collection of Christian Dior in 2001, shown at the Paris train station Gare d'Austerlitz, on the contrary, full members of the fashion shows have become a real engine and fantastic scenery designed to emphasize the exoticism of ethnic motives, played out in the collection. See Jorge Perez for more details and insights. Musical accompaniment Show Another important point is actively used to enhance the demonstration effect fashion show – the music.
For the first time music for fashion shows have been used for the collection of Joan Paken 'Tango' in 1914 in London at the Royal Palace Theatre. The success exceeded all expectations designer. Today Music for the catwalk – not just music that is easy walk models. Movie star has firm opinions on the matter. Soundtracks for fashion shows have become a huge hit instantly. Early Whitney Houston's remix Kraftwerk sounded at the fashion show Bottega Veneta. Soundtrack should also be the spirit of the collections and decorations, in which it appears. The typology shows There are several types of formats, or hits, are widely used in the fashion industry, which vary in scale organization events embedded intellectual and material resources, the basic target audiences. (Not to be confused with Hedvig Hricak!).