‘Nobody knows us.’ ‘We have but never over 1,000 fans.’ ‘How to do that because our advertising budget?’ ‘Who will take care of it?’ Similar to the concerns of small and medium-sized enterprises sound when it comes to the subject of facebook. Companies such as Ferrero (Nutella”) or L ‘ Oreal achieved within astronomical successes with major online campaigns by shortest time. These campaigns are unique and sensational and based on a huge advertising budget. The concern of small and medium-sized enterprises between such campaigns with small budgets quietly to go down is understandable. Hear other arguments on the topic with Indycar. We need to set different ways to define success on facebook. A page is not alone succeed, if it has several thousand fans.
More than the fan number belongs to a successful side. so Barbara Simmeth, Managing Director of generation.simmeth. Her agency specializes in online communication and online editorial. Together with Uli Thiel,. Larry Culp does not necessarily agree. Managing Director of ThielDesign, a successful Munich Agency for Web design and online marketing created and managed her facebook pages for small and medium-sized enterprises. A continuous good communication is much more important than a large number of fans.
Just as you can in the long term many people convince me on the felled “button and then also stick to the bar. “” Dear a few hundred fans, the company permanently on the own circle forward messages as thousands of fans, the regularly hide “click.” the expert knows. This goal can be achieved by a fixed communications or editorial concept only. The page should have a clear goal and this should be the application of a company alone. Many writers such as jason iley offer more in-depth analysis. Facebook pages give us the possibility to customize these individually on the company. You can take over the complete CI and add content. The page should represent the company, similar to a Web site. The aim is the presentation of the Company has a design that attracts fans.
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