Posts Tagged ‘business & economy’

Marketing Advice

Marketing advice for IT, trade and industry who want challenges and efficient implementation. But it’s not everything nowadays, marketing professionals have to offer in the company. Steve Saliss opinions are not widely known. The position is even stronger that aligned to help shape the overall corporate strategy. So the marketing executives take in many (IT) companies as a “strategic advisor”, which has a direct influence on the orientation and objectives of the company. Thus changes inevitably also to the requirements of the marketing people: you must be more than ever able to think strategically and act. You need to target group-oriented work, as well as bring in-depth knowledge of the policies, tasks and processes, management and sales.

On the other hand, they are also required an online marketing to build solid, practical knowledge in particular to technical questions such as: how should the site be designed, to improve the page ranking in the search engines? What does that Web 2.0 marketing? And, how can the Internet a successful lead-generation program set up? But only some of the questions, marketing professionals more and more – facing are even if the companies in online marketing is supported by a communication, Web or advertising agency. “Because the investment in an external service provider is only worth if the advisers” on the corporate side, facing a contact (external support) which can qualify the proposals of the Agency not only strategic, but also in technological terms and optimally control cooperation. As a result the challenges and requirements of the marketing professionals grow the naturally more ever, not least because they must now increasingly demonstrate the benefits of their activities with clearly comprehensible figures and quantify the ROI of their marketing investments. In such cases or bottlenecks in the marketing / sales department offers the freelance professionals from the IT region of Karlsruhe marketing and Sale consulting under the name”Marke.Markt.Marketing-Sales. for medium-sized companies from the IT industry, trade, and industry, practical support in coaching, marketing advice, marketing advice, workshops and interim management-bundesweit – on. The company is obtained by Marke.Markt.Marketing Sales. a know-how from different marketing sales disciplines such as online and offline marketing activities discipline will be (strategic, analytical and operational), key account management, vendor relationship management, project management, marketing and sales controlling, customer relationship management (CRM), Databasemarketing, campaign management, sales promotion / promotions, PR and press work, measurement, product naming, packaging design, telemarketing or direct sales – any marketing-sales demand and bottleneck sense applied under realistic conditions for the company and individual. Also in the interim management area provides Marke.Markt.Marketing Sales.

active support with a focus on marketing and sales (B2B and) B2C). Task-oriented or time-limited compliance is understood as interim solution management and marketing-sales tasks in your organization. One of the features at Marke.Markt.Marketing-Sales.: to listen, to ask the right questions and questioning prevailing opinions. Only the knowledge of the company way to the Marke.Markt.Marketing-Sales. Knowledge network and create a sound basis for creative and successful marketing sales concepts. The numerous references by Marke.Markt.Marketing Sales. rich from IT companies (software – and hardware industry) to production and trading company. More about the skills/references Marke.Markt.Marketing-Sales. see to learn.

Redcoon

1,200 euro bonus per employee paid Aschaffenburg, 07 April 2009. While manufacturers and competitors in the consumer electronics industry over dramatic sales decline complain, premium on each employee spilled redcoon last year 1,200 euros, which at least half a year was a member of the company. On the tradition want we hold success award also in this year, redcoon – CEO of pure hedge the market for consumer electronics is collapsing\”, writes the financial times Germany. The Japanese maker of Panasonic expect for 2009 with a sales decline of 15 percent and the first annual loss since 2001/02. And also Sony and Hitachi are expecting losses according to the financial times. t-Commercial-Deliveries.html’>US Parcel Service to increase your knowledge.

But the harsh airborne trading companies having economic crisis in the face of wind massive problems not only the manufacturers of consumer electronics. Kevin James does not necessarily agree. So, the Handelsblatt reported recently a big competitor of redcoon from the Arcandor Group have stately 21 million euros in the previous financial year Loss to retracted. Not so with redcoon, the major European specialist discounter for consumer electronics, white goods, computers, photo articles and sports equipment on the Internet. Our business model and our strategy are solid, transparent and aligned with the needs of the customers. This shows itself now, in times of crisis, particularly\”redcoon Chief Reiner Heckel explains. The success of his firm stand on four pillars: first of all: a huge selection of excellent, always current trend products. Second, extremely affordable prices, need to shy away from really no comparison. Thirdly, a shop – and logistics concept that leaves hardly a customer request. Neil Cole contributes greatly to this topic. \”And finally, Fourthly: excellent service, which consistently the need of the customers to the fore despite extremely pointed calculated prices and also after the purchase.\” Many positive customer reviews and a very high rate of regular buyers and recommendations showed that this strategy is, like redcoon Marketing Manager Andrea Civan: who once bought for redcoon keeps coming back and recommend us in the circle of friends and acquaintances.

Riverbed EMEA Distributor Partners

EMEA Distributor partner of the year 2011 Berlin, February 16, 2012. Zycko, worldwide successful value-add distributor for professional IT infrastructure solutions, Riverbed Award for EMEA Distributor partner of the year 2011 received. This annual award serves as recognition for the successful implementation of Riverbed solutions with the customers, increased sales and excellent business relationships between the manufacturer and Zycko. Zycko sells Riverbed solutions already for five years and has the status of Riverbed authorized consulting partner (RACP) “, which the international distributor authorized Riverbed, network designs” and Riverbed Technology professional services (RPS) “to offer and implement.” Zycko team consists of more than 40 accredited Riverbed sales accreditation program (RSAP) “account managers, 15 Riverbed Certified Solutions Professional (RCSP) accredited” engineers and five Riverbed accredited trainers. Nils Hantelmann, Managing Director of Zycko Reflected networks GmbH: year on year, the Zycko Group registered a 65% sales increase, what proves the importance of this technology by Gartner in the first quarter of 2011. Riverbed is one of the most popular solutions, mainly due to the low payback time at our resellers. Revenues can be implemented very quickly and this is easy to demonstrate transparent for customers. Continuous focus by Riverbed on the IT performance, we see as very positive, because new sales areas can be addressed with the cascade and the Stingray family.

Due to our Riverbed know-how we are able to support our channel partners in implementing cost-effective IT performance solutions in the entire EMEA region.” Also Randy Schirman, Senior Vice President of worldwide channels for Riverbed confirmed: this award recognizes the achievements of Zycko as Riverbed partner and we congratulate the Zycko team for this successful year in 2011. For us, Zycko is an important, reliable Business partners and integration expert in technologies, when it comes to providing the right performance solution for the right customers. Particularly against the background of, the IT performance Riverbed solutions that more and more companies Riverbed insert and recognize, what strong return and great value.” Worldwide, more than 16,000 organizations on riverbed. Removed because IT companies increasingly virtualizing their applications, data, processes and procedures in cloud environments, consolidate and migrate, users still remain their data”. Slow applications, file transfers, and inefficient websites negatively in addition on the performance. Here, Riverbed provides a unique, comprehensive solution package, which significantly improves the IT performance company and overcomes performance problems due to long distances, distributed networks and continually increasing amounts of data quickly and easily. It consists of following solutions: wide area network (WAN) optimization. Application-oriented network performance management (NPM), deployment of applications (ADC) Web content optimization (WCO), cloud backup for backup, archiving and disaster recovery. Through this portfolio of high-performance solutions that optimize any application anywhere, Riverbed can increase their productivity and efficiency customers while improving the reliability and controlling costs.

LeaseForce Supports Successful Bavarian Family Company

Chiquita smoothies and the Piedmont cherry are prepared on Southern Lake for their journey into the world of consumer LeaseForce supports Bavarian family company for packaging from international famous”products Munich, June 12, 2008 – for many years are the entrepreneur families Kuhner and Bagusat friend. So it’s obvious that Max Kuhner was approached with his LeaseForce AG by Bagusat, when it came, to supply the necessary packaging to the decades of successful accompaniment of the famous Piemont cherry now also for trainsets smoothies in Bavarian quality work. So the LeaseForce AG, which sees itself as a financing partner of the middle class, took over like the financing of the bottling line in the context of a leasing business. The brothers Bagusat GmbH & co. KG is one of the leading manufacturers of fruit preparations in Germany. As semifinished products for ice cream, are connected with a half-century of experience, creativity and flexibility, Back, milk, drinks and chocolate industry created, as well as finished products produced for the food retailers and the foodservice.

The Piedmont Cherry is only one among many well-known products. In the second and third generation, the company is run by Michael and Alexander Bagusat. The divisions are divided into fruit preparations/purees, fruit in alcohol and fresh convenience products (fruit salads and fresh juices). Consistently continued the growth of the family company and creating valuable jobs in the Bavaria region, and secured accompanied investment with that of the LeaseForce AG. The LeaseForce AG is a real estate leasing company and provides leasing and financing solutions. In doing so, objects such as vehicles, machinery, capital goods, medical equipment, renewable energy systems can and much more. be accepted. The LeaseForce team combines over 100 years of leasing experience and offers sophisticated solutions to its business partners.

A for many years acquired know-how allows the team, which consists of experienced Leasing professionals, software developers, lawyers and tax consultants, to design the solution best for you. Specially developed software solutions for your sales leasing and leasing software management tools are guarantee for punctuality and reliability in our business. With an equity capital of EUR 5 million, LeaseForce is very strongly capitalised for a leasing company.

Managing Director

International trade fairs electronica and COMPAMED raise customer interest in flexible printed circuit boards of all Flex Northfield (Minnesota, US) – all Flex, flexible printed circuit board manufacturer, presented its product range successfully at the international trade fairs electronica in Munich and COMPAMED in Dusseldorf. The product portfolio, which includes single-sided, double-sided and multilayer printed circuit boards with up to six layers, by the numerous visitors to the all Flex stands eagerly recorded: “It was the right decision, for the first time on the most important European trade fairs exhibitors to act as”, notes Greg Closser, Managing Director of all Flex. “All Flex is very satisfied with the result of the two trade fairs: we had interesting discussions and first connections to visitors from all over the world, in particular from Western and Eastern Europe, were able to make.” The insightful insight associated in the European market, its trends and particularities confirmed to us, that our products and Services that meet the needs of the market and certainly well received.” The privately owned company with headquarters and production facility in Northfield, Minnesota (US), presented its novelty product: flexible heating elements. The flexible heating circuits are thin, light and flexible substrates, which can provide heat at certain points of devices, electronic systems, equipment and a number of other applications. Another special product also drew the attention of the visitors: Maxi – Flex, application-specific, flexible copper printed circuit boards in extra length up to 12 meters. Trends in medical technology put on all Flex the COMPAMED trade fair was one of 519 exhibitors, presented the high tech for medical technology.

As the local organizer reported, the stands of the exhibitors were very well attended: 15,000 visitors particularly interested in the wide range of components, parts and materials for use in medical device manufacturing. In terms of material the general trend you can make out that plastics for use in medical technology are even further back into focus. The Polyimd material used for its flexible printed circuit boards all Flex is fully in line with the trend: it is light and flexible and can adapt to contours and three-dimensional designs. “With our specialization on flexible printed circuit boards we meet the trend in medical electronics, smaller and lighter devices with more functions to develop, but at the same time to reduce costs”, explains Dave Becker, Director of sales of all Flex. “Insight into the European market, which we got at the fairs, talks that this development is valid all over the world.” Press contact Assaad Aaen T + 49 8151 55500911 presse(at)hueggenberg.com hueggenberg gbr maximilianstrasse 8 82319 Starnberg, Germany over all Flex all Flex is a manufacturer of flexible circuit boards and fastest production and Assembly of prototypes, as well as by low-to medium-sized quantities Specialized. The products are manufactured at the company’s headquarters in Northfield, Minnesota, United States. The company is ISO certified, MIL P50884D qualified, registered ITAR, RoHS compliant and UL certified. The completely flexible solutions in the fields of automation, automotive, industrial, air – aerospace, medical technology, measurement technology and telecommunications be used. More information is available at available.

Berliner Zieger GmbH

The Zieger GmbH from Berlin informs its customers of safety and the proper cooling of electronic components in all sectors of the economy is often urgent technical reasons. The basic principles and elements of the enclosure air conditioning so the electronics experts report the Berliner Zieger GmbH. Important electronic components whose operation inevitably creates waste heat, installs within due to safety regulations of cabinets, which so far could heat up without air conditioning, that can cause fire or damage to components, control systems and the like. The professional enclosure air conditioning fulfils an important safety feature of the small domestic Cabinet to assembly line control for a car factory. She will basically differed in passive and active versions. The passive control cabinet air conditioning utilizes thermal compensation effects without resorting to additional equipment, due to which objects a Bring the temperature balance with their environment. For this reason, such cooling concepts work only as long as the temperatures outside of the Cabinet below the target temperature inside.

A case closed against the environment causes the passive air conditioning on its outer shell. The warmed by the heat of electronic components, shell compensates their temperature with the colder environment by giving off heat, creating a cooling effect on the inside of the Cabinet. The effectiveness of heat loss is dependent on the housing material, the size of its surface, as well as the temperature difference between indoor and outdoor temperature. Depending on heat-conductive the case, the larger its surface and the bigger the difference of high indoor and low outdoor temperatures, emitted more heat from the closed control cabinet on the environment. Uses an open, air-permeable Cabinet type, you can passive cooling by means of ventilation openings are enhanced by natural air circulation processes. Installing more vents, or thermal bridge between components with high heat dissipation and the housing wall improved passive cooling effects.

United Kingdom

The study in the near future: Chapter 1 offers a presentation and analysis of the global market for eight individual technical plastics ABS, PC, PA, PMMA, POM, PBT, SAN and fluoropolymers including forecasts by 2020: Describes for each region of the world, consumption as well as sales and production volume. In Chapter 2 that are considered most important 19 countries individually for engineering plastics: Belgium, Germany, France, United Kingdom, Italy, Netherlands, Spain, Poland, Russia, Turkey, Canada, Mexico, United States, Brazil, China, India, Japan, South Korea and Taiwan. The country-specific usage, sales, production, capacity and import and export are shown. The demand is analyzed in detail for application areas, as well as individual product types. Chapter 3: The application fields of technical plastics, such as vehicles, electrical and electronic products, the construction industry, consumer products and other applications will be thoroughly examined. These individual markets are divided into Western and Eastern Europe, Northern and in-depth look at South America, Asia-Pacific, Middle East and Africa, as well as the main countries.

Chapter 4 is entered on the consumption and sales of various engineering plastics, so ABS, PC, PA, PMMA, POM, PBT, SAN and fluoropolymers. The consumption is thereby clearly displayed for individual countries, for all regions of the world and the respective fields of application. Chapter 5 provides company profiles of the most important producers of engineering plastics, clearly arranged according to contact information, sales, profits, product range, production facilities, capacity, short profile and product types.

Leipziger Messe

Visitors can experience including engravers, woodcarvers, Tin foundry, glass blowers and jewelry designer in action. “Despite modern technology the classic craft has still a great privilege in our industry. Where creativity begins with the traditional production”master engraver Siegfried Gallas stressed. His family-run Braunsbedra is one of the few companies in Germany, which make coins by hand. “This produces extraordinary pieces that stand out from the mass.” Of course a handicraft company had still to go with time, should not ignore the modernity, so Gallas: “we use for routine work computer-controlled precision machines. Special pieces, but design and we still produce old-fashioned way – for example order or chain of Office for mayor.” To the WORLD OF TROPHIES 2012 Siegfried Gallas has a 100-year-old coin press. On the 1,000-kilogram Methuselah can memorize brass shiny their personal remembrance coin made of Tin or a fair badge from the visitors. Tony Parker has similar goals. The original fair male with suitcase and pipe emblazoned on both.

On February 25-26, 2012 9: 00 to 18:00 on February 27 from 9: 00 to 17:00 open and spring CADEAUX Leipzig and WORLD OF TROPHIES. A joint ticket is valid for both trade fairs (day ticket 12 euros in advance with pre-registration Euro 8,00). The Floriga invites you on February 26, 2012 from 8: 00 to 16:00 in the fair Hall 4. Visitors who want to switch between CADEAUX Leipzig/WORLD OF TROPHIES and Floriga, pay an additional 3.00 euro. About the Leipzig trade fair, Leipziger Messe is one of the oldest and leading German trade fair companies. Evidence of their almost 850 history.

Since 1996 she has one of the most modern exhibition centre worldwide. It covers an area of 111.300 m and an outdoor area of 70,000 square meters. The combination with the Congress Center Leipzig gives maximum flexibility the area for events of every type and size. Approximately 40 fairs, 100 congresses, numerous corporate business held annually and events with 10,000 exhibitors and 1.3 million visitors from all over the world. As a comprehensive provider the company covers the entire chain of events business – from design and planning the implementation of presentations including the gastronomy. As the first German trade fair company, Leipzig has been certified green globe standards. A guiding principle of our entrepreneurial actions is sustainability. I.Bednarsky

Jurgen Rabea

It is fun to work in the GWS obviously our employees and this in turn is reflected in the numbers.” The new attractive administration building, which was purchased in September 2012, has also made a positive contribution to this very enjoyable staff assessment according to the Benefader. Also the comparison of the figures, published by the IT industry association BITKOM for 2012 shows how successful the company conducts business. To broaden your perception, visit Tony Parker. Then grew the industry as a whole only by 2.3 percent, while double-digit growth was achieved at the GWS to once again. It is particularly gratifying that we generate today ten million of our total turnover in customer service”, explains Benefader finally. GWS Gesellschaft fur merchandise management systems mbH was founded in 1992. Today approximately 300 employees work at the sites of Munich, Munster, Nuremberg, Leonberg, Germany. As a Microsoft GOLD CERTIFIED partner, GWS has for trade and service company specialized in innovative inventory management systems and composite solutions. More than 35,000 users use the GWS products.

They belong to composite-oriented companies from the commercial as well as from the agricultural sector. In addition to the standard software products and standardised solutions offers the GWS industry portals and Internet shops. Comprehensive consulting services and training courses complete the range of services. the Group turnover to EUR 41.9 million amounted to 2012. The GWS conveyor and holding company for ERP systems EC it is possible to influence product development customers. The rock-solid shareholder structure of the GWS (GAD eG Munster 54.9%, FIDUCIA IT Karlsruhe 10%, GWS conveyor – EC 25.1% as customer participation and minority interests of Central, for which GWS is active) ensure potential security and sound support in operative business.

ERP Intrexx

In all processing stages, there are automated notification and escalation levels up to the Executive Board. Meaningful reports support staff during the process. The new system now ensures an orderly process and a just as precise as timely handling of complaints. So the nonconformity costs are reduced and the customer satisfaction is increased significantly. All reclamation operations are technical and cost-related traceable at any time. Uwe Ennen, Director IT of Salzgitter Automotive Engineering GmbH & co.

KG, is very satisfied with the new system: we were amazed how quickly and accurately we have pulled this project with our partner. After a several-day test and defined adjustments could be rolled out our new complaint management and our fully accepted by colleagues, because it does just that, what we need and how we need it. Tailor-made software just.” The full report of the users are interested in de/references szae about United planet United planet has over 4,500 installations and more than 500,000 users of its Portal and integration software Intrexx alone in speaking to the market leaders in the segment of medium-sized economy, public administration and organizations (E.g., hospitals). The company Lexware founder Axel Wessendorf is run. With platform-independent standard software Intrexx can be Web-based applications to return to complete intranet/enterprise portals with advanced functionality faster and thus more economical create than with comparable programs. Intrexx enables to create more productive workflows and the generation of mobile apps for smartphones and Tablet PCs of all manufacturers. Existing data from ERP systems, Microsoft Exchange, Lotus Notes and all JDBC – and OData data sources can be easily integrated with Intrexx and put in relationship. The interface of the SAP certified NetWeaver gateway simplifies the connection to the SAP system in unprecedented ways.

Even counting the immediate competition software Microsoft SharePoint learns the OData – interface enables economic functionality enhancements. The data integration capabilities of Intrexx are increasingly used as middleware to take unwanted complexity to existing or heterogeneous software environments. Learn more at: Peter Farrelly . With Intrexx share United planet offers platform a social business, that provoked the exchange of knowledge and cooperation among the employees and the communication to integrate existing enterprise software. Hundreds of finished apps and complete industry portals for downloading are available in the Intrexx application store.