IBS intelligent business solutions GmbH “Marketing is the management process when it comes to finding out the needs of the customer, to anticipate and to meet”, so Rieta de Soet, Managing Director of IBS GmbH with registered office in Zug. For entrepreneurs, marketing means the ability to influence, to achieve the goal of the company, so Rieta de Soet. You continues from marketing is more than advertising. Marketing is a philosophy. A system to control the companies.” The marketing lesson is different following paragraph forms, so Ian de Sot corporate vision (a corporate vision must develop each entrepreneur/entrepreneur, Rieta de Soet. The basic question must be: “How the ideal of my company in the future looks” so Rieta de Soet).
Visions more appealing for the heart and the stomach of the people than to the mind, but a vision is also always an orientation and order function. In-house sales agents (sale by you personally, sales staff, sales on) Customer request). Workplace sales agents (Business Center agencies, brokers any franchisor). Pricing (not we alone determine the price of our service, so Rieta de Soet, but the market dictates to us what prizes we can enforce. Regular observations of the market are the key guiding principle for our pricing policy. As in business administration, Rieta de Soet is convinced that in times of tough cost calculation and ruthless controlling a 100% of costs is more important than ever.
The customers take advantage of the cost management in the business center and only pay for the services, which actually take advantage! Rieta de Soet is clear, a contract with a business center and is an economical alternative to traditional management structures to be taken seriously.
Solution to the strengths of the self-control ability in the chain store business reactions to changes in the market are determined by 2 elements: copy and blind emotion. Both make the same mistake; they draw, but waive the thinking. So, controlling resolves not the structural challenges. The growth differences between action, core, edge – and location-specific articles increase the more distribution channels are involved. The margin sensitivity grows ever stronger, the online business is dominated by just calculated articles. With an other companies controlling, org is achieved when the change in the trade a crucial position. It helps to reproduce innovation-friendly structures, increasing creativity and productivity, to become financially independent. The technology holds what she calls the data and proof of the fact for the capital markets, the rear services or at the point of sale a chain promises? The statements themselves large chain stores over the past year, but also sees the opening of new sales formats in combination with the sales channel Internet are not convincing. It’s controlling, really, because it was always so made”or because as at the checkout of the computer to the thinkers and action anweisenden supervisor, the employee is only executive body? Or even because of the diversity of new analysis places such as digital shopping cart analyses, run customer surveys noticeable by customers not, computer-aided customer frequency measurement and checkout data evaluations, visit evidence of online visits, Internet protocols over purchase, not buying or the pure, exact time of day information clicks, mixing with the marketing in social networks or the varied payment, the new return possibilities around the packing – or transport aid management, the multiple quality certificates for temperature-controlled or imported food and non foods, the heart of companies purchasing, suppliers, conditions or active Pricing inflation-prone during the different requirements of the capital market in terms of a trouble-free supply in times of expansion even more important in times of stagnation of revenue and yields? The fact is that controlling must be different want it as decision-making respected when companies actually be.