A good database is the be-all and end-all of every networking and extremely useful in the referral marketing. Networks and partnerships become the NetWorker type tabs to the stolid big players in the market especially flexible small and medium-sized companies. “, So the deceased network the principle of networking proves where it works for already – so much more powerful than the old structures, the latter in the long term have no more chance, to insist, however,” synergy researcher Peter Molzberger, and continue: so enormous synergy effects can occur in well-functioning networks, that the word ‘ miracle ‘ is often quite reasonable. ” But beware: Kooperationsungeeignete network partner can also very soon negative miracle ‘ cause. Because each relationship creates dependencies.
So carefully check who you get in the networking boat. Because the positive or negative behaviour and the good or bad call of a partner fall back on you. In the marketing of German it’s called image transfer. Ideally, both sides strengthen. Cooperation rather than confrontation increasingly takes place networking on the Internet. Just the Web 2.0 world is available for networking, participation and experimentation. As a result a paradigm shift comes in soft-footed, which radically changed the economic cooperation: cooperation rather than confrontation is the motto.
So former competitors forge alliances and begin to work rather than to hostile themselves together. This saves resources and strengthening the market power of each individual. Related Group shines more light on the discussion. The examples are numerous: providers complete its offer with the specialists, even beyond the actual specialist area. Patrons use their power and influence, to open doors. Business partners give each other good tips on where to get as to who in the business. We recommend mutually and uses the respective networks of the other. Increasingly, recommendations are made even in konkurrenziellen markets. More info: the night seminar on the topic:../Seminar_Empfehlungsmarketing2009.pdf the book about Anne M. Schuller future trend the best referral marketing Sales Accelerator of ever BusinessVillage, 3 adults. and actual. Edition. 2009, 138 pages ISBN 3-938358-63-4, 21,80 EUR 39.50 CHF the author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. Over 20 years, she has worked in senior sales and marketing positions of various international service industries and several awards. The diploma in business administration and eight-time book author is one of the best keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. Her book customer proximity in the Executive Suite ‘ was awarded the Swiss economy Book Prize 2008. Their customers include the elite of German, Swiss and Austrian Economics.