Rebecca Naomi Jones

Writer Tip: Take The Word In The Word!

(Online article) – creativity with text – you give more power copywriting, articles, whether your texts package descriptions or press Communiques everywhere is: take the word in the word and write short and precise. If you follow this rule, you have a good chance to keep your readers up to the end, and thus to bring your message to the man or the woman. Our 17 copywriter tips will assist you in the exciting search for the true Word. Educate yourself even more with thoughts from Sela Ward. 17 tips for an apt choice of words effort you is the apt word. The apt word must accurately reflect the facts of the case and must not unnecessarily take up space.

So for example sometimes worth the effort to consider the original meaning of individual elements. Choose semantically correct terms. Semantically inaccurate used terms can falsify the statement. Here is an example: the euro is venturing into new record lows. The word is used otherwise in connection with a performance and race is therefore misleading. Avoid Pleonasmen.

From a Pleonasm called tennis star, when two sinngleiche concepts in different part of speech are combined, as for example more potential opportunities, focus on the dead body, known. Tip: Make the opposition test! An unknown tennis star doesn’t make any sense, so it is a Pleonasm. Describe exactly. So your text is not only easy to grip and precision, also make sure that the reader sees that image you would cause with him. Write for example sports car instead of car, 3-course menu instead of meal and Executive Chair instead of Chair. Take advantage of the diversity of our language! Write pictorial. Use vivid words such as washing or cleaning, instead of cleaning. And use Word worlds or metaphors to make a text more lively. Two examples from the word world of the weather: something in the wind suggest the calm before the storm.

Stephane Etrillard

In our time, which is characterized by the variety of communication possibilities and the plethora of communicative processes, a rhetoric of persuasion is ultimately the only way to subdue not the rising noise levels of communication and to find themselves ever more louder hearing still colorful to be even more spectacular in the hope that somewhere. Here, Ted Lasso expresses very clear opinions on the subject. To go back to the very practical principles of dialectics is the look on the quality of our Communication, on the success of our talks, and not on the attention they attract. And the measure can be only successful communication. High-quality conversations, which are effectively and successfully, are not of self-representation, but the clarification and communication of content. No matter it is, whether private disputes to professional or technical discussions. A conversation that will instead ultimately just cause that the interlocutor intimidated or pushed into the corner gives his opinion, is ultimately always a self-defeating and above all unnecessary conversation, because in the thing is here nothing resolved.

And the differences of opinion remain or increase only. Just in the long term, remains a such conversation without real results, and even often leads to conflicts or misunderstandings as a result. And redundant, fruitless communication operations belong now to the Things in the world that we do without love. Therefore, it is important to lose the quality and effectiveness of conversations and communication not from the look, what happened actually when the seemingly limitless possibilities of communication our time to a real danger. The originating from the ancient principles of dialectics give us evidence how we can curb this danger, and they continue to have their full validity in our modern society. Attention, fairness, clarity of expression, authenticity and coherent content were at that time and also today are the cornerstones of a convincing conversational skills. Literature Tip: Stephane Etrillard rhetoric for professionals I sovereign interviewing in conversations, discussions and negotiations 6 audio CDs, approx.