Developing Internet services for organizations engaged in economic activities, often need to create a multimedia business card firms such as B2B (option-oriented economic actors, Eng. Business to business) or B2C (option for individual clients, Eng. business to customer). Experience has shown that only part of the activities carried out on the Internet, brings immediate profits. What sort of considerations guided the firm, unfold their storefront in spite of the fact that they do not provide financial gain? Part of the organization perceive the Web-service as an additional way to interact with customers and additional distribution channel.
Others see the Internet a means of creating a positive company image to potential customers visiting the websites. It should be noted that many initiatives related to creating a positive image of the firm, focused on young Internet users. Therefore, even if in terms of accounting at the moment the Internet is related only to the cost, in the long term it may be that such an investment funds (investment) lead to competitive advantage in the industry. Along with many companies and individual clients seeking to have their own storefront. Appointment of their diverse – from the presentation or publication of the family collection of photos before submitting personal work and achievements.
There are also collectors of addresses of interesting resources on the network that are eager to share the information collected from other Internet navigators. Web-page is enough says a lot about its owner, in particular about his interests and preferences. Diligently prepared a page can be family and friends, but can the skill in this field to help make professional career? In this case, do not mean Web-based career, since it is obvious that customer, employing Web-page developer, will certainly be interesting to get acquainted with his works, is located in network. It turns out that e-mail addresses and Web-pages in the autobiography and other documents of applicants, generate enough favorable impression on employers. The experience of many people making career suggests that a good way to attract the attention of the employer, an application to the usual documents and recommendation pismam.yu prepared on paper, a small CD-business cards. On a disk the size of a classic user can, along with the electronic version of the documents and write their own web-page. Creating an interesting web-service is in itself an achievement but about the present success of Web-master can only speak if its web pages properly recognized by search engines, which in turn leads to an increase in the number of visits to these pages. The question arises why the number of visits to Web-pages is perceived as a measure of the popularity of Internet service. Well, firstly, because it is easy to calculate the amount, easy to interpret, and it is an objective indicator. Secondly, the unit for which the fee on the sale of advertising space on the internet is usually the number of ad impressions (eg, banner), located on the surface.