Located in the BR153, KM 12, Garden Paradise, Appeared of Goinia, Gois, the Cepalgo company Flexible Packings is a familiar company. Its main industrial activity is the conversion and drawing of flexible plastic packings. It was established in the year of 1975, for Mr. Sandro Marque Scodro, in the city of Ribeiro Preto (SP). The company was constructed exclusively to supply to packings the Group Mabel: possua 02 (two) extrusoras of polypropylene and 02 (two) printer ones in rotogravura of 06 colors.
In 1980 the company was transferred to the city of Appeared of Goinia, Gois, moving its focus of production and extending the mix of flexible plastic products to biscuits, cereals, coffee, masses, milk in dust and juices. In 2000, the Cepalgo Company Flexible packings searched new acquisitions redirecting its focus for technology and quality. In 2008, its organizacional structure acquired Certification ISO 9001 of management of the quality redimensionando and the form to work of the employees so that they could incarnate this new culture of the company. Together with the high administration the participation of the employees in the profit of the Company was defined, if the established objectives were reached by the proper collaborators. Of certain form it involves to all since the assistant of general services to the director, therefore all possess a percentage of proportional awarding to the reach of goals. What each bigger time of all finished becoming the comprometimento the involved ones in the company. The installations of the company had moved with the time. At the first moment of the company, it if it located in an only shed. Currently it has 2 sheds and it is in phase of magnifying with the construction of more 1 shed for the production of a new segment. Currently, the Cepalgo company flexible packings account with a picture of qualified professionals who feel pleasure and pride in what they make.
Had to this, the consumers feel themselves distrustful with regard to the quality of the honey, looking for to adopt some criterion to evidence the product quality. How much to the adopted criteria most common in the purchase of the honey, 52.5% of the interviewed ones observe ‘ first; ‘ aspecto’ ‘ of the honey how much the appearance, color and density of the product, 28.9% give to importance to the mark or origin of the product, and 11.3% take in consideration the price (Figure 1). Had to the fear to buy adulterated honey, the consumers finish trying to identify the pure honey using empirical and popular criteria. How much to the mark or origin, as a reference for the purchase, the interviewed ones cited the confidence in definitive marks for the fact of knowing it has more time or for having been indicated for some known. Valley to detach that the interviewed ones did not cite the reference based on a stamp of product quality.
In the lack of a stamp that proves the product quality, the consumers finish trying to identify the quality through other criteria. Another important factor is that the packing was very little cited as a criterion for the purchase of honey (4.1%), what sample that the packing does not represent differentiation factor, that is, few interviewed choose the honey that go to buy for the packing. This data can signal the necessity of if working better the packing of the honey, valuing it and making with that it is a factor of differentiation in the choice of to be bought honey. Figura1: criterion for purchase of Honey ESTABLISHMENTS PLASTIC GLASSES COMPACT DISC SJ ZB COMPACT DISC SJ ZB Pharmacies 91.7% 78.8% 84,7 8.3% 21.2% 15.5% not permanent Fairs 100% * * – * * permanent Fair 100% 100% 20% – – 80% Supermarket – * * 100% * * Small markets 100% 66.7% 100% – 33.3% – TABLE 4? Characteristics of the products in relation to the type of material of the packings in the different commercial establishments in Manaus.
Its photographs had always assumed a humanity confession. Brassai exceeds the daily elements of the existence human being to full images of aesthetic value and human heat (In: Woollen Iconos Photograph? El Siglo XX). Brassai? BiografiGyula Halsz was born in 1899 in Brass, Transilvnia, Hungria, today Brasvo, Romnia. The Brassai pseudonym was taken off of the place of birth of the photographer (Brasvo, Brass). Between 1918-1919 it studied in the Academy of Art in Budapeste and between 1920-1922 it studied in Berlin, in the Akademische Hochschule in Berlin-Charlottenburg.
It worked as painter, sculptor and journalist in Paris (1924-1930), where it kept contact with Picasso, From there and Braque, amongst others. In 1925 it contacts Eugne Atget, a reference for it. Originally it had aversion to the photograph. It was in Paris that if got passionate for the city and the camera. In 1926 Andres Kertsz knew and in 1930 he starts to photograph with a Voigtlander camera.
Between 1930-1940 it worked as independent photographer for the Verve magazines, Minotauro and Harper? s Bazaar. In 1932 it published ' ' Paris at night ' ' (Paris of nuit, Paris by Night). Also it started to photograph grafitagem in the walls of Paris, what Picasso entusiasmou, Dubuffet and to the informal artists. During the occupation of France for nazista Germany it was forbidden to exert its profession. Although this, photographed sculptures and drawing of Picasso. ' wrote the book; ' Conversations avec Picasso' '. From 1945 it retakes its activity of photographer, in the Harper magazines? s Bazaar, Lilliput, Picture Post, Labyrinthe and Ralits. Tracer of ballet in Paris, between 1945-1950. In 1962 the photograph leaves. Faleceu in Beaulieu-sur-Mer, France, in 1984.De the site I made a free translation, written below, complementing the biobrafia of the photographer: Brassai sees Paris as a subject of infinite largeness. Its photographs of Paris had explored the people of sensible form e, frequently, of sufficiently dramatical form, beyond the radiating avenues, its private and intriguing ways.
Brazil, country with bigger diversity of beings livings creature of the planet, suffers with the exploration of its natural resources, since 1500 when the Europeans had disembarked here. Theoretically the exploration project would have findado in 1822 with ' ' independence poltica' ' , sad illusion, therefore today beyond the exploration of the wealth, has it appropriation of the knowledge of the people and the monopolizao through patents and of the right of individual property. It would biopirataria it, it is consequence of the globalization and of the development of the biotechnology, beyond it is clearly of the lack of fiscalization of the government, and the defective and weak educative system that causes the deficiency of Brazilian researchers, studying our biodiversity. The Amaznia is the ecosystem more reached by would biopirataria, test of this affirmation is stories of Xanxerenses that had visited that region affirm that: Brazilians cannot adentrar the forest without previous authorization of Europeans or Americans, aboriginal tribes keep in its villages American flags asteadas believing vehemently that the United States are its country, are easy to find researchers of all the Europe, North America and Japan in the region, difficult exactly is to locate a Brazilian. A great coincidence also was told, the existence of 16 constructed American military bases, next to the points of bigger concentration of genetic and mineral biovidersidade, of the forest. These information by itself are alarming, however she is necessary to point out that the breaking rock, used medicinal plant for males of the urinrio system, already it has its I begin asset patented for the Americans, cupuau is mark of the Japanese, and the most impressive Swiss multinational Novartiz, tried happily without success, to patent the exclusive right of exploration of the biological diversity of the Amaznia. It seems incredible ahead, that of ' ' saqueamento in mass of our resources and ours cultura' ' , the governing are matenham immovable, the great press it does not divulge, and the society remains of vendados eyes and crossed arms. Our country this being ' ' consumido' ' , for the capitalist society, we are adentrando to a way without return of disequilibria of ecosystems and extines of species, which had the withdrawal in surplus of the resources without it has time for replacement. We live in a time where the settling of the popular knowledge and the intelligence of the Brazilians, is so intense how much of minerals and vegetables, and remains immovable, occupying our thought with crucial subjects as soccer and carnival.