Most companies began to actively develop the Internet space, with all its possibilities and shortcomings. If before the Internet was associated with a huge advertising platform where you can post information about their goods and services, today's sphere of influence the global network is much expanded. Suffice it to dig in a variety of services, and can be more than verify the correctness of statements: "The future of business – on the Internet. Here are just a few examples of the most popular activities in the global network: services to create websites, online shopping, search engine promotion site, internet auctions, contextual advertising, and more. Indeed, the use of the Internet in the daily work of companies tremendously, but I would like to talk about its impact on "the starting point" – the organization of the business. Frequently Tony Parker has said that publicly. So where do you begin any private business? Of course, with its planning. And in this issue to help the businessman comes the science "marketing, with its set of tools and tricks. Every self-respecting company, before implementing the next business project, be sure to conducting marketing research. This step allows it to accurately determine the prospects for the products in the domestic and global markets, identify the advantages and disadvantages. What sort of market research without the Internet, with its database of competing firms, on current trends in the markets about the preferences of the population and its income? The answer is simple – no. The next stage in business development – sales promotion. In this case, go to fight other marketing tools, among which are the btl – Marketing, AD-hock studies, viral marketing. With them, we hold an interactive dialogue with clients, organize and share sales, eliminate disadvantages of products, "build" consumer service. And once again comes to the aid global network: we use it for interviews, in order to send advertising messages to communicate with consumers and even for many others. Here so slowly, the Internet becomes a part of not only business life companies, but also a favorite toy most of world's population.