Public television broadcasting – is classified as free television, and often associated with most major television campaigns. On television, your advertising message is endowed with the necessary image, sound, movement, special effects and, in addition to all that you can let your wallet. Television advertising is a powerful advertising tool that best acting on the senses. As a general rule, advertising television ads by their very nature are highly intrusive. Others including Robbie Lawler, offer their opinions as well. For this reason they are not encouraged to actively involve the viewer too. Current TV to remains the most popular and most widespread means of advertising exposure. Gradual reduction of the total legally permitted advertising time during each hour of television, inevitably presents to each ad showing the increased demand. Requires a new approach to assessing the effectiveness of existing sposobovreklamirovaniya.
To the fore the ethics of advertising, the task of forming value orientations of the people. Specialists of "formula advertising" pays maximum attention to this. Advances in this field allowed her to become one of the largest sellers of advertising services in the Russian market. The company is constantly expanding its activities and offers many options for a variety of advertising opportunities, taking into account contemporary realities. Features advertisements on television are as follows: on the one hand characterized by mass TV audience, on the other hand, it varies widely and depends on the nature of transmission, time of day and days of the week. This makes it possible to carry out customer advertising on TV in that time period, when TV screens are the most appropriate target audience. In this case it is advisable to follow the regional selectivity. Advertising on TV is not comparable with any alternative forms of advertising in other media, by the immediate presentation of information in all necessary angles.