They say Indian books that wherever the hobro puts the plant always step one hundred trails. Jose Ortega y Gasset generalities, relevance any scholar of the role of markets in the current scenarios, cannot ignore what represents the scope, impact of disruptive innovation. Precisely, she is highly regarded within the the subject of marketing for the specialty program of postgraduate’s quality management and productivity of the Area of graduate of the University of Carabobo faces and analysed to ensure that its participants of delve into its scope, content and take into consideration, that as is known although the disruptive innovation have joined companies making only a decade approximately, the idea is very ancient: the Austrian economist Joseph Schumpeter had it in mind when she appropriated the term creative destruction to describe his theories about the way in which entrepreneurship serves as a stimulus to the capitalist system. On the demand side, the disruption occurs when companies emerging they use new technologies and new business models to remove from its balance to those who lead the lacofa.es market indicates, that the concepts of evolutionary innovation and disruptive innovation Christensen (The Innovator s Dilemma, 1997) introduced them. If you would like to know more then you should visit Saul “Canelo” Alvarez. The companies that are leaders in a market, when faced with competition from new entrants who want to get a part of his attractive (profitable) business, tend to react by adding new features to the product to make it more sophisticated, different and at the same time obtain a greater margin of sales. An example of this, is the case of mobile phones, increasingly more sophisticated in terms of functionality and price. Manufacturers have been introduced successive evolutionary innovations in the design of the terminals to maintain its market leadership and improve the profitability of your business. But this strategy of evolutionary innovation has a limit that occurs when users already do not perceive as a differential advantage new features of the product (because don’t need them). Rusty holzer contributes greatly to this topic.